Welcome to
Midwife Live Chat
Bumps, births and new babies! We're here for all your questions.
Niggles? Queries? Not sure who to ask? When it comes to pregnancy, birth, and life with your little one, no question is too small (or too big!).
At SMA® Baby Club, we understand your journey is unique and we’re here for you every step of the way. That’s why we’re thrilled to launch our brand-new partnership with Epical Global — giving our members instant access to a team of expert midwives, ready to answer all your questions, in a way that’s convenient for you.
On call
Live chat available 10am to 6pm Mon-Fri
Quick response
Chat with a midwife in under 2 minutes.
At your convenience
Whether you’re out & about or from the comfort of home.
It’s free
SMA® Baby Club exclusive member benefit.
The midwife team are on hand via live chat Monday to Friday, 10am – 6pm. The chats are completely FREE for SMA® Baby Club members, they’re private and confidential, and you can access the online function from anywhere, and as frequently as you like.
All the midwives on the Epical team are fully qualified, insured and regulated.
More questions about Midwife Live Chat service? Check out our frequently-asked questions.
Frequently asked questions
When you access Midwife Live, you’ll be connected to a midwife from Epical Global. Although Epical Global is affiliated with SMA® Baby Club, the advice they provide is independent.
Yes, all the midwives on the Epical team are fully qualified, insured and are regulated by the CQC (Care Quality Commission) and The Nursing & Midwifery Council, the independent regulating body for nurses and midwives in the UK.
The service provided by Epical Global is for informational and educational purposes only. It is not a substitute for personalised medical care or emergency services. If you are in labour, experiencing a medical emergency, or have urgent concerns about your health or your baby’s wellbeing, please contact your healthcare provider or emergency services immediately. See Epical Global's Midwife Live Chat disclaimer for more info.
You can use the Midwife Live service as frequently as you would like. There is no limit to how many times you can access it.
The Midwife team are available from 10am to 6pm Monday to Friday. However, SMA Careline® is available around the clock if you’d like support on feeding queries or have other questions.
Your chat with the midwife team will be private and confidential in accordance with Epical Global's Privacy Policy.
Yes! As part of your SMA® Baby Club membership, you get exclusive access to this service completely free.
We do not use AI midwives on the team. All the midwives you’ll be chatting to are real life people.
If your question is about formula milk—How to prepare it, which stage to use, or anything product-related—our friendly SMA Careline® team is your best bet. They are on-hand 24/7.
If you're looking for advice around feeding more generally, our Midwife Live service is also here to support you. If there’s ever something they can’t help with, they’ll gently guide you to speak to your healthcare professional for the best care.
You’re never on your own—we’re here to help however we can.