SMA Careline®

Our Careline team

Googling for advice may be handy but it’s worth remembering there is an abundance of information out there, and not all of it will be right for you. To make sure you get the right advice for your little human, we have a dedicated team of expert parents with first-hand experience in everything related to babies. They also have access to expert healthcare professionals such as registered dietitians and nutritionists to answer your questions.

Most of the time it is about trusting your own instincts, however, if you would like personal advice about pregnancy, newborns or toddlers and anything in between - get in touch.

SMA Careline Team

Other ways to get in touch

There are many ways you can get in touch with our Careline team.

Customer Services - Call
Call us

Call free of charge, 8am to 6pm, Monday to Friday:
0800 0 81 81 80 (UK)
1800 931 832 (Ireland)

We can also give you a call back outside of these hours.

Customer Services - Chat
Live Chat

Get easy access to our expert mums with over 20 years of experience. Live chat is available 9am to 5pm, Monday to Friday.

*Our live chat is only available in the UK and Ireland. Please read our terms and conditions before using the service.

Customer Services - Email
Email us

You’ll hear from us soon – even during busy times. We answer all emails within two working days. If you need an answer right away, give us a call on 0800 0818180 (UK) or 1800 931832 (Ireland).

Mail us now

Customer Services - WhatsApp

Need Advice? Ask our expert parents with over 20 years of experience (Available Monday to Friday 9am to 5pm).

Get in touch

Careline form

I have read and understand the "Privacy Policy" and "Terms and Conditions" *

Supporting parents for 20 years

Our expert team of mums are here to reassure and empower you through the early years of parenting with specialist tips, advice and guidance. And to lend you a friendly ear when you need it most.


Nursing background

“Being a new parent can be overwhelming and lonely at times, even as a nurse with lots of experience. I had all the knowledge but still had to try different things to see what would work. This background is extremely helpful now, when I'm chatting to all the mums and dads with similar issues. I am happy to help and listen. I believe parents should follow their instincts.”


Mum with experience of a premature baby and dealing with intolerance

“I have worked on the SMA Careline for 13 years. My daughter was premature at 31 weeks so I know how difficult feeding can be, and my second child developed lactose intolerance. It’s a very satisfying job when you can help a new mum feel better. I believe routine is very important and that mum always knows best.”


Midwifery background

“I have been working with the Careline team for many years and have nursing and midwifery experience. I’m able to offer advice on all aspects of feeding babies, breastfeeding and bottle-feeding and have lots of good advice for new mums. I believe that new mothers should try to rest when baby has a sleep, and to go with what you feel is right for you and your baby.”


Quality and safety

“Working as part of the SMA Careline team, I enjoy helping parents with all their questions, sharing my knowledge and expertise built up over the years. Quality and safety is my specialism. Having brought up two children alone, I am very empathetic to all parents having to cope on their own. I can be available to help at any time, particularly during times when healthcare professionals are not so easily accessible to parents. I understand that sometimes you just need a friendly ear to let you know you are doing fine.”


Careline lead

“I am a founding member of the Careline Team – I’ve had thousands of conversations on baby care during my time at SMA® Nutrition. I also have years of experience of being a mum. I know how reassuring it can be to hear advice and support from someone who's been there and done it. Our Careline is a bit like a family, we work together to give the best service we can – the most important job is for us to be there to listen when a parent needs it most.”